INTERNATIONALLY AWARD-WINNING AND OF SPANISH ORIGIN, HIS WORK COMBINES A SHARP SENSE OF HUMOR—SOMETIMES SURREAL, AT OTHER TIMES MINIMALIST—BUT ALWAYS WITH A DEEP HUMANITY. HIS SOPHISTICATED AESTHETIC FUSES EUROPEAN CINEMA AND MULTICULTURALISM, A REFLECTION OF HIS LONG-TIME LIVING LIVING IN NEW YORK.

HE HAS EARNED PRESTIGIOUS AWARDS IN ADVERTISING, INCLUDING THE GOLD CLIO, WHICH LED TO HIS INCLUSION IN 'WHO'S WHO IN AMERICA'. HE HAS ALSO COLLABORATED WITH BRANDS SUCH AS SEARS, BBVA, ZUKO, AND GRUPO SALINAS, AMONG MANY OTHERS.